Communication is a fundamental process to open up to the public.
As such press work is not just a matter of information transmission to the media, but the backbone of any public relations strategy as the media are – just like your employees – to be handled as your first “leads”. By entrusting us with your press activities, you benefit from the expertise of highly qualified professionals in the media communication field, with long standing relationships with the press and able to address the media in multiple ways.
Considering the major changes which have affected the press all over the world, we inform you in detail about the actual media landscape in your target country and create with you – based on the existing media and their needs as well as the message you would like to convey – a communication plan, to grant interesting coverage.
We take care of every aspect of the relationship with the press, from the production of press releases to launch or consolidate a brand, up to opinion articles, from the management of press tours to the organisation of press conferences, if journalists appreciate such events in your target country. These are just some of the elements which make “communicating” an active process.
The information you share with the media about your brand and products or services needs to be tailored upon the journalists needs and have a local touch to be relevant for the press in your target market. This is what we do. We customize all your communications in order to achieve an interesting coverage of your news.
The media landscape is rapidly changing with a corresponding high turnover among journalists. Magazines, webzines and blogs pop-up or disappear day in day out. We see it as our task to be informed about any of such changes. That is why we keep our press distribution lists constantly updated, granting you, we communicate on your behalf to the right people, regardless the target market.
There are quite a number of reasons for the unusual long average duration of our PR mandates with our customers. The excellent service delivered is of course one but not the only reason. We have the privilege to grant our customers absolute exclusivity. If we agree to serve you, it is because we believe in the potential of your brand and products, we embrace your mission and make it ours. No chance to be as dedicated, if you’d be yet another number in our customer base.
We build up and maintain a personal relationship with the media providing them with ad hoc material on your products or solutions and services according to the needs of the different journalists or bloggers.
In order to reach a larger number of readers we do not only use our rich and qualified journalists’ database, which is customised for each client and which is constantly updated, but we also deploy all instruments of modern publishing including viral communications like the posting of articles on nanopublishing sites, on popular blogs and on social media, including feeds for instantaneous news updates.
SAB Communications snc offers its press relations services, including press monitoring at international level, through a sound and effective network of media specialists which has been consolidated over the years. Be it Italy, Germany, Switzerland and the Middle East, where we communicate directly, or other Central European countries / Benelux / France / Spain / UK / USA, which we serve through our long standing partners, we bring you under the spotlight in your target country.
- Our Strategy
Target media selection
Would you send your press release about your newest fancy gadget to a magazine dealing with industrial automation? Neither would we recommend it, unless it is part of a dedicated strategy!
We select the most suitable media contacts out of our database for each and every communication you wish us to distribute.
All business is local, right? The same applies to press releases. The contents you wish to deliver to the press should have a local touch, if you wish to optimize coverage.
That is why we do not just translate your corporate announcements. We include local statistics or quote local trends to stress the local relevance of your communication.
Communicating to the press is more a question of finding the right ambassador for your brand among the journalists by continuously tailoring contents upon their needs.
For this sake we analyse the reaction of the media on every alert or press release and keep you informed about results and coverage level.