In order to identify the right mix of instruments to be used to advertise a brand or increase the sales of a new line of products, it is essential to assess the marketing tools’ potential on the target market in the light of the expected return on investment.
To this end we conduct detailed market analyses by assessing the quality, the quantity and the positioning of the competition. We deliver a business plan – valid for one year – with all the indications of possible developments of the target market and of your company in relation to that market – alongside a complete marketing plan which ranges from the traditional marketing mix to the more modern native web marketing and sponsored activities. Both the business plan and the marketing plan provide an overview of the targeted and suggested activities and of the related costs with a quarterly schedule.
Our customers are free to decide if they wish to entrust us with the completion of the proposed activities or if they wish to contact a third party to accomplish the plan. This is what we call a strategic marketing service: We show you the way and how to proceed based on our expertise and analyses, but you are the one to select the most suitable “means of transport” depending on your needs.
If we are asked to accomplish the marketing tasks included in the business plan, we identify the right marketing mix to advertise your brand or boost the sales of a new line of products and we prepare an activity plan based on our customers’ needs and allocated budget. We personally implement the plan. The provided “visibility” services range from media buying (taking the best performance / price ratio into consideration) on the target market to the adequately advertised launch and management of promotional campaigns for end-users and trade channels as well as the organization and conduct of events. We handle the entire management and conduct of the agreed marketing plan either together with your marketing specialist or as your (of course outsourced) marketing department, in which case we wear your cap, presenting ourselves as official members of your team.
The advantage of outsourcing? You can benefit from specialists at a much lower cost than hiring a team of qualified and experienced image experts! Of course, this would not be possible, if we didn’t grant exclusivity to our customers.
- Our Strategy
STEP
01
Analysis
Where do you want to go?
First of all, gaining visibility is not just a matter of creativity. It requires a high degree of "intelligence". Where do you want to go and - most importantly - how far can you go: these are the questions you should ask to match your expectations with the actual results.
Through our analysis we identify the right mix of tools which effectively helps you to out of the crowd.
STEP
02
Strategy
Multi-platform approach
Nowadays there are a plethora of means to be visible, increase your brand awareness and gain leads. Our experience shows that a multi-platform approach for your advertising efforts is the key to success.
Our creativity lies in the choice of the right strategy for your brand, based both on your (realistic) objectives and the available budget.
STEP
03
Tracking
Accurate monitoring
Whichever the amount you invest in visibility, we track every activity and deliver you accurate reports on all expenditures month by month. As we manage your budget as if it were our money, we also check if every single invoice complies with the ordered services before forwarding it to you.
Besides trackable printed ads featuring a call to action, we monitor all campaign results, regardless the platform used to carry it out.