Do you actually know about your true reputation on the market?
If you are a company with a long history on your target market, your reputation needs to be constantly monitored and enhanced, exactly as you would do to protect and manage your critical data. As a start-up, however, you would need to build up your reputation first, as a good reputation will support your sales!
That is why you should manage your reputation: nowadays a simple click, a sentence on a forum or any other opinion sharing platform can highlight or defame a brand in a glimpse. As a matter of fact, recent statistics show that happy customers only seldom leave a positive reference, whereas unhappy customers (who might be very low in numbers compared to the volumes you sold) do complain, preferably very loudly and publicly.
Fact is: New potential customers do not care about “numbers”; they care about “voices”.
Mockery on “epic fails”, constant discrediting of a product or solution by trolls who might have been hired by the competition, bad reviews and similar comments are worst case situations, which can be solved through adequate reactive and proactive measures, but what if you did not even know about them? That is why an accurate Reputation Monitoring is key.
This kind of analysis requires a high degree of expertise on where to find / read / hear what in the country you are targeting, an expertise which is not often ensured within one’s own staff, particularly if you run your operations from outside the market where you wish to concentrate your efforts.
With our Reputation Assessment & Management services we deliver you a full overview about the “voices” on your brand and field-proven advice on how to improve (or, if you start from scratch, to create) your “Image”.
- Our Strategy
STEP
01
Analysis
Perception
The most difficult part on being a leader is keeping your market share. A negative sentiment towards your brand would not help at all. That is why you should know about your reputation, and counteract in case needed.
We analyze how your brand is perceived and deliver you a full insight.
STEP
02
Planning
Platform selection and communication pipe
What if you existing or potential customers react with indifference or even with a negative attitude towards your brand?
An accurate evaluation of the most suitable platforms to directly reach out to your customers (exception made for social networks) along with a good planned content pipeline undoubtedly contribute to improving your brand's perception.
STEP
03
Monitoring
Gaining insights from customer feedback
Once launched, the success of any reputation management activity is a matter of continuous monitoring and tracking of your customers' and stakeholders' sentiment.
This monitoring delivers insights, which allow you to fastly take decisions on wether to modify your message or tonality to reach your target.