Everybody knows that content is the name of the game of any communication activity. The issue?
Not all of us are blessed with copywriting talents. Not all of us are able to see and correctly communicate an apparently irrelevant technical detail as a unique selling point, which could make a difference in sales! It is actually obvious… Irrelevant, badly formulated, pointless content is the equivalent of a death declaration to ideas. It undermines any corporate communication effort from the very start.
Regardless of the platform you use for your interaction with potential or existing customers, regardless of the means of information you use (press relations and advertising, brochures, presentation, website), targeted, market oriented and interest generating content is the key for success.
Contents for surveys to check which kind of audience you actually have and which attitudes this audience has towards your products and services.
Contents for your advertising campaigns.
Development of brochures, company presentations, website contents.
Production of texts for press releases, articles or white papers, referrals and similar material for public distribution.
Content driven marketing campaigns to test out your clientele, particularly on social media and popular online platforms.
Company blog management (including content production) with a clear schedule and adequate tagging.
With “Content Management” we refer to both scheduling and production of any kind of text for any kind of communication, be it an opinion paper to be distributed to the press or a blog post, be it feeding with interesting contents your social media platforms or creating a Lead Generation campaign, followed-up by lead nurturing activities, this is our forte!
- Our Strategy
Where will you post your contents?
Before even starting with scheduling your content production you should know where you are going to post it. Each and every platform requires a different text style and type of content.
We analyse and define with you the best "means of transport" of the message you wish to convey, be it a newsletter, a corporate blog or a social network.
If you wish to optimize results, all contents should have a local touch or at least a local relevance.
A clear content strategy and a well developed pipe are the name of the game if you wish to avoid communication holes or - even worse - posting pointless information.
Let's get to it!
Be it a corporate brochure, a C-level presentation or your corporate blog, a press release or success story, or just a twitt, all assessments and scheduling do not provide you with contents.
That's what we do. We write, and write.. and write..
All in all, whenever you wonder how to bring to paper your latest idea, just ask yourself if it’s worth entrusting it to a professional copywriter. Your benefit? You save on your resources for important tasks, ensuring at the same time that your content is taken care of in the best way.