Interacting directly with your existing and potential customers via social media can be a double-edged sword.
Be it your company blog, a presence on Facebook or a Google+ page, or even just the monitoring and moderation of Twitter conversations or of a LinkedIn group, this kind of activity can turn into a boomerang, if not dealt with appropriately.
With “Community Management” we refer to all activities related to the use of social media channels in a convenient way for our customers.
We build up and maintain your community from scratch as if we were you, i.e. interacting with your followers on your behalf. This activity requires a high degree of trust in the partner you choose to accomplish this delicate task, that is why we grant you absolute exclusivity.
We carry out initial surveys on the social network of your choice to check which kind of audience you actually have and what attitudes this audience has towards your products and services.
We develop targeted campaigns to increase both your brand awareness and visibility through these channels.
We produce a customised content schedule, based on the level of information you wish to share and on your possibilities (internal resources, available materials, objectives, actual brand positioning, budget).
Autonomous content production in case you lack adequate texts or pictures fitting the social media platform you wish us to take care of: arousing no interest or attention or curiosity is even worse than not being present on social media at all.
Continuous monitoring of any feedback by the customers or leads among your “fans” or “followers”, including replies (do not forget that “interaction” on social media is equivalent to direct touch!).
- Our Strategy
Social network selection
Not all social network platforms are suitable for a direct interaction with your customers! Based on your target market and products or services, you might opt for limiting or boosting your exposure.
We evaluate the most suitable platforms and tools to better reach your objectives.
There is nothing worse for your image than copy-pasting contents from one social network to the other.
Every social network is different and reaches different interest groups: to raise attention your communications should be planned and in line with each specific public.
Exposing yourself to the mass via social networks can turn into a boomerang or generate a poor return if you do not assess how people react to your posts.
This is what we do. We analyse reactions and deliver a full monthly report on interactions and comments.
Thanks to the expertise we have acquired in the past years, we are in a position to best manage any crisis situation, which might arise: you can never know in advance, if a “troll” might suddenly decide to spam your page, Twitter account or group. Just one piece of advice: if you go social, do not leave your page “unattended”.
All in all, when you think about social media, you should not question the success perspectives of your page or group in the short to mid-term. The question you should ask yourself before even planning such a move, is “ARE YOU READY?”