Interacting directly with your existing and potential customers via social media can be a double-edged sword.
Do you actually know about your true reputation on the market? Your reputation is your very first asset.
Everybody knows that content is the name of the game of any communication activity you wish to start. The issue?
What’s next? This is indeed a very important question, which determines the success of any lead generation campaign, be it a call-to-action through white papers or content marketing, or even after the participation in a trade show: what happens with the leads you generated?
If you adopt a two-tier commercial strategy, you are often confronted with contractual obligations like the co-financing of joint marketing or point-of-sale activities, which are carried out by your distributors or resellers.
Strategic Marketing Consultancy
In order to identify the right mix of instruments to be used to advertise a brand or increase the sales of a new line of products, it is essential to assess the marketing tools’ potential on the target market in the light of the expected return on investment.
A direct contact with your customers and partners is one of the tools you can deploy to enlarge your reach on your target market.