Would you send your press release about your newest fancy gadget to a magazine dealing with industrial automation? Neither would we recommend it, unless it is part of a dedicated strategy!
We select the most suitable media contacts out of our database for each and every communication you wish us to distribute.
All business is local, right? The same applies to press releases. The contents you wish to deliver to the press should have a local touch, if you wish to optimize coverage.
That is why we do not just translate your corporate announcements. We include local statistics or quote local trends to stress the local relevance of your communication.
Communicating to the press is more a question of finding the right ambassador for your brand among the journalists by continuously tailoring contents upon their needs.
For this sake we analyse the reaction of the media on every alert or press release and keep you informed about results and coverage level.