Would you send a technical whitepaper to a CFO or information on your reseller programme to endusers? Neither would we recommend it, as current and potential customers deserve dedicated contents!
We analyse quality and mix of your contact database and define with you which contents are to be sent when to which target segment.
All contents delivered to sales leads as a follow-up should have a local touch, be relevant for your contacts and be sent regularly, if you wish to optimize results.
A clear content strategy and a well developed pipe are the name of the game if you wish to avoid communication holes or – even worse – sending the right information to the wrong contact.
Communicating with your leads and existing customers is a task, which delivers results in the long term and only if you keep tailoring contents upon their needs and generate expectations through a consistent communication.
We analyse the reaction of your customers and leads on every mail or direct marketing campaign to understand which topics are hot and which are flops. This helps us to better calibrate the next message.