Before developing a new channel marketing plan, you should objectively evaluate how successful were former co-funded activities.
We analyse the value add and return in terms of “joint” brand awareness and sales, no need to reinvent the wheel if something worked just fine. The contrary is the case if the activity did not deliver the expected result.
There is no strategy without a plan. But if you want this plan to becomes strategy, you should balance co-funded activities which help you reach your targets and measures to directly recruit new partners and to retain existing partners.
We provide you with a full channel marketing strategy involving the above mentioned elements.
This last task is the most time consuming one. Indeed once you have a strategy and a plan, you have to dedicate resources to the tracking and monitoring of both joint and direct channel activities.
Traceability and results monitoring is a must, we see this as an integral part of our the Channel Marketing Services delivered.